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Measure Trust

TrustCloud_sources1xTrust is highly contextual and difficult to quantify. Historically, we built trust offline through face-to-face introductions, accreditations such as diplomas, credit scores, and community associations. Confidence took a longer time to build, and decision making was slow. We live in an era of online transactions where decisions must be fast and mobile.  Trust in peer-to-peer marketplaces must be measured through sources of relevant, timely, and actionable data.

TrustCloud works with leading Trust experts Charles H. Greene and research collaborations with Stanford University’s Sociology Department to build a platform that delivers trust, safety, and accountability metrics that power peer-to-peer marketplaces.

TrustCloud uses a multi-layered method to measure trustworthiness:

Verification Layer

We verify identity by multiple email, snailmail, and SMS confirmations. Transparency is a simple, but powerful indicator that you are who you claim to be.

Background Layer

We tap into the best offline data sources to deliver fast and accurate background screening.

Behavior Layer

We detect behavior across social networks like Facebook, Twitter, and LinkedIn.

Our proprietary algorithms look for behaviors like responsiveness, consistency and longevity in online behavior. In combination, these gestures begin to define historical accountability in a peer-to-peer transactions. We only work with your publicly-available data in these forums and never share data without your permission.

TrustCloud also collects behavior-related data from review oriented sites like (sites like Quora, Yelp and TripAdvisor).  Being responsive to others, providing content or a useful review is the kind of virtuous data that can indicate universally positive trait of being helpful to and esteemed by a community.

Transaction Layer

We gather opt-in transaction data (like ratings and endorsements) from peer-to-peer marketplaces.  Measuring these transactions provides additional indicators of portable trustworthiness (e.g. if you respect my car, then you’ll respect my apartment).

The combination of these layers enables TrustCloud to generate a comprehensive TrustProfile.

Layer
Source
Metrics
Weight

Verification

Email, Mobile/SMS, Physical Address verification

Quantity, Longevity, Email Connection with Social Networks

30%

Background

Offline Identity and Screening databases

Background screening report

10%

Behavior

Facebook, Twitter, Linkedin, Google+

Transparency, Longevity, Connections, Activity type, Frequency

20%

Transaction

Peer-to-Peer marketplaces

Feedback, Degree of Risk, Longevity, Activity

40%

 

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